Media Studies

The Media Studies rooms are is found in the CM Block. Media Studies is one of the optional subjects at KS4, with mixed ability groups used in all year groups. Students can elect to study Media Studies as post-16 courses.

What is the Curriculum within Media Studies?

The media studies curriculum at Sprowston Community Academy aims to develop our students’ confidence to critically engage with media texts of all styles and types. Across the course of study, students will develop, through analytical approaches and creative production responses, a deeper and critical understanding of television, radio, music, video games, advertising, film, print media and online and social participatory media. The curriculum is designed in order to encourage critical evaluation skills and personal approaches to a variety of texts, initially set by the exam board but supported by wider reading of further texts we have chosen.

Students are encouraged to consider their own experience and approach to the media industry and analytically consider the role that it plays in their own lives. Within the media curriculum at both GCSE and A level there are frequent opportunities for wider learning and the development of transferable skills including links with processes, concepts and practices from Visual Arts, Drama, English language, History, Politics, Philosophy & Ethics, Psychology and Sociology. The requirement to engage with multiple theoretical studies and Media Theorists enables students to explore how media texts are purposefully manipulative, and the strategies that media production teams have utilised and refined over the last century.

The media curriculum is underpinned by an engagement with the key concepts of media studies: industry, audience, language and representation. Each of the Set Texts are representative examples of their specific sub-category of media text; they are models designed to foster close scrutiny and analytical evaluation skills. The media curriculum includes a deliberate focus on broadening students’ media technical language; students are actively encouraged to experiment with the application and use of technical and theoretical terminology throughout their studies. In the first year of each course students build the required familiarity with the rigorous requirements of the exams, develop analytical skills across a range of media and practice applying their knowledge through engaging with practical briefs that consolidate their learning. Half termly or end of unit revision tests provide purposeful practise of key exam questions and styles and allow us to check their understanding.

Within the Non-Exam Assessment students will be given an exciting opportunity to independently approach a topic of their choice within the Eduqas stipulated tasks. This independent coursework task allows students to creatively design and produce a media product of their own and actively apply the theoretical approaches to the industry that they have acquired across the course. The freedom of personal choice in their design represents the overriding intent of the media course, which is to encourage passionate, personal interaction with this vast, creative and constantly shifting industry. Our close links with Norwich University of the Arts also facilitates visiting alumni students and Media Practitioners providing students with an opportunity to relate the subject to the wider world and respond to external feedback and set briefs.

What will the students learn in Media Studies?

Media Studies is central to understanding the way we experience our increasingly visual & digital world; as a result it is ever more important that students can understand how media, in all its forms, affects their lives, behaviour and attitudes. Furthermore their own role in society is changing as new technologies enable audience members to become producers as well consumers. Across the course of study, students will develop, through analytical approaches and creative production responses, a deeper and critical understanding of television, radio, music, video games, advertising, film, print media and online and social participatory media.

Media Studies KS3 Curriculum Map

What is GCSE Media Studies like?

This rigorous course combines theory with practical work in a fun, challenging way that makes learning enjoyable. The curriculum is designed in order to encourage critical evaluation skills and personal approaches to a variety of texts, initially set by the exam board but supported by wider reading of further texts we have chosen. We use practical exercises to help prepare for the exam at the end. Students study Television, Film, Radio, Newspapers, Magazines, Print Advertising, Video Games, Music Videos, Online and Social Media. There are set texts chosen by the exam board; each of the Set Texts are representative examples of their specific sub-category of media text; they are models designed to foster close scrutiny and analytical evaluation skills

Media Studies KS4 Curriculum Map

How are the students assessed at GCSE?

The Creating Media Project is worth 30% of the GCSE and is completed under timed, controlled assessment conditions. For this unit students must : devise, plan and produce ONE individual media production from a set brief. It must be from one of these four set briefs:

  • Creating a new TV programme
  • Creating a music video
  • Creating some print-based marketing material for a new film
  • Creating a new print based magazine

There are 2 external exams - combined worth 70% of the GCSE 

Exam 1 = 1hr 30 mins – Exploring the Media worth 40% 

  • Section A – Language and representation
    Print advertising (Quality St and This Girl Can), Magazine Covers (Pride and GQ), Film posters (The man with the Golden Gun and Spectre), Print newspaper front pages (The Guardian and the Sun)
  • Section B – Media industries and audiences
    Print and online newspaper (The Sun), Radio (The Archers), Film promotion (Spectre), Video games (Fortnite)

Exam 2 = 1hr 30mins – Understanding Media Forms and Products – 30%

  • Section A –  TV Crime Drama (Luther and The Sweeney)
  • Section B –  Music Video, Music websites (Katy Perry, Bruno Mars, Duran Duran)

SCA Media Studies Grade Descriptors